It is the strategic process of improving your website’s visibility in search engine results to increase organic (non-paid) traffic. SEO—short for Search Engine Optimization—is one of the most critical components of digital marketing. It ensures that your website appears when potential customers search for products or services related to your business.
In Bangladesh, as the online marketplace becomes more competitive, SEO is no longer a luxury—it’s a necessity. Whether you’re a startup, a small business, or an enterprise, SEO helps you get found by the right people at the right time.
What is On Page SEO?
On page SEO refers to all the optimization techniques applied directly on your website’s pages to improve their search engine rankings.
Key elements of on-page SEO include:
- Using long-tail keywords like “what is SEO in digital marketing” in titles and headings
- Writing high-quality, original, and engaging content
- Optimizing images using alt tags and file names
- Structuring content with proper heading tags (H1, H2, H3)
- Adding internal links and improving readability
By focusing on strong on-page SEO, businesses in Bangladesh can ensure their content is easily understood by both users and search engines.
What is SEO in YouTube?
SEO in YouTube the process of optimizing your YouTube videos so they rank higher in both YouTube and Google search results.
YouTube SEO includes:
- Using focus keywords like “what is SEO in digital marketing” in video titles and descriptions
- Adding relevant tags and video categories
- Writing keyword-rich video transcripts
- Designing engaging thumbnails
- Including calls-to-action and links in the description
YouTube is the second-largest search engine in the world. Bangladeshi businesses can grow their audience significantly by applying SEO principles to their videos.
What is Off Page SEO?
Off page SEO involves optimization efforts made outside of your website to increase its authority and ranking.
Examples of off-page SEO:
- Getting backlinks from trusted websites
- Social media marketing and brand mentions
- Guest blogging and influencer outreach
- Business directory submissions
Off-page SEO helps build your domain authority, making your website more trustworthy in Google’s eyes. When combined with strong on-page efforts, it can significantly boost visibility.
What is Technical SEO?
Technical SEO refers to backend website optimizations that help search engines crawl, index, and understand your site better.
Some common technical SEO tasks include:
- Improving page loading speed
- Implementing mobile responsiveness
- Fixing broken links and redirects
- Adding SSL for HTTPS security
- Submitting XML sitemaps to Google
- Removing duplicate content
Technical SEO is often overlooked, but it’s essential. Even if you write great content, poor technical performance can prevent your pages from ranking.
What is Local SEO?
Local SEO focuses on optimizing your business for local searches, such as “best digital marketing agency in Dhaka” or “SEO company near me.”
Local SEO strategies include:
- Claiming and optimizing your Google Business Profile
- Adding location-based long-tail keywords
- Getting reviews from local customers
- Building local backlinks and citations
For Bangladeshi businesses, local SEO is key to appearing in Google’s map results and “near me” searches, especially for service-based industries.
What is SEO Marketing?
SEO marketing a broader strategy that uses SEO techniques as a core element to attract and retain customers through search engines.
SEO marketing combines:
- Keyword research
- Content marketing
- Link building
- Technical website optimization
- Analytics and reporting
Unlike paid ads, SEO marketing delivers long-term, cost-effective growth, especially for small and medium businesses in Bangladesh looking for sustainable online visibility.
Can I Do SEO Myself?
Many website owners and small business entrepreneurs in Bangladesh start by handling SEO themselves.
Here’s how to begin:
- Learn the basics of SEO using free resources
- Use tools like Google Keyword Planner or Ubersuggest
- Write blog posts with long-tail keywords like “what is SEO in digital marketing”
- Optimize page titles, meta descriptions, and headings
- Use free tools like Google Search Console to monitor performance
While DIY SEO is possible, professional help can save time and offer better results in competitive industries.
How Does SEO Work on WordPress?
WordPress is one of the most SEO-friendly CMS platforms. It allows you to optimize your site easily with plugins and built-in features.
You can improve WordPress SEO by:
- Installing plugins like Yoast SEO or Rank Math
- Creating SEO-friendly URLs and permalinks
- Writing optimized meta titles and descriptions
- Using internal linking strategies
- Adding schema markup for rich snippets
With the right tools and strategies, WordPress users in Bangladesh can gain strong organic visibility.
How SEO Helps in Business
SEO helps in business creating a steady stream of targeted traffic to your website. Here’s how it benefits your business:
- More visibility = more leads
- Builds brand trust and credibility
- Offers cost-effective marketing vs. paid ads
- Improves user experience and site engagement
- Helps you stay ahead of your competitors
For Bangladeshi companies, SEO is one of the best long-term digital investments for growth and sustainability.
How to Check SEO Score
SEO score involves using various tools to audit your website and evaluate how well it’s optimized.
Popular tools to check SEO score include:
- Google Search Console – for indexing and performance
- Ahrefs and SEMrush – for detailed SEO audits
- Ubersuggest – beginner-friendly analysis
- PageSpeed Insights – for performance issues
- Mobile-Friendly Test – for mobile optimization
These tools give insights into what’s working and what needs improvement.
How to Create an SEO Dashboard
SEO dashboard is simple with platforms like:
- Google Data Studio – free and powerful
- SEMrush/Ahrefs Dashboards – for paid users
- Excel/Google Sheets – custom reporting with exported data
An SEO dashboard helps track:
- Organic traffic
- Keyword rankings
- Backlinks
- Page speed and health
- Goal conversions
For agencies and digital teams in Bangladesh, SEO dashboards help monitor campaign performance efficiently.
How to Do Organic SEO
Organic SEO is all about growing your website traffic naturally without paid advertising.
Steps to organic SEO:
- Research long-tail keywords like “how to do SEO in digital marketing for small business”
- Write content that solves real user problems
- Get backlinks from relevant blogs or news outlets
- Promote content on social media and forums
- Update old content for freshness
Organic SEO takes time, but its results are stable, trustworthy, and long-lasting.
How to Facebook Page SEO
Facebook page SEO means optimizing your business page so it ranks in Facebook and even in Google search.
Tips for Facebook SEO:
- Use keywords in your page name, About section, and posts
- Customize your username (e.g., facebook.com/SemicolonITSolution)
- Add a complete business address and website link
- Use hashtags with keywords like #digitalmarketing
- Post consistently with valuable, engaging content
An optimized Facebook page helps your business appear in both Facebook and local search results.
How to Hire an SEO Expert
SEO expert is important if you want to get professional results. In Bangladesh, here’s what to look for:
- Proven case studies and results
- Understanding of local SEO and market behavior
- Experience with multiple SEO tools
- Transparency in pricing and reporting
- Ethical (white-hat) SEO practices
At Semicolon IT Solution, we offer tailored SEO services that drive growth for Bangladeshi businesses of all sizes.
How to Use Google Trends for SEO
Google Trends for SEO is a smart way to create relevant, timely content that your audience is already searching for.
Here’s how:
- Find trending topics in your niche (e.g., “AI in digital marketing”)
- Compare keyword interest over time
- Filter by country—focus on Bangladesh
- Discover related queries and questions
- Use trends to create seasonal blog content
Google Trends can spark new ideas and improve your SEO strategy.
